I've lost count of how many times I have purchased cosmetic items just because of what it looks like. The packaging is everything...or is it? Sometimes that is the only reason that a product will fly off the shelves. Pretty paper, pretty ribbons...my dear friend and makeup artist Ryan would sing while he would wrap up and package gift items in our store. If it is aesthetically pleasing to the eye, we are more apt to buy this item rather than a similar product that exists in a more plain/boring package. And how much fun is it to pull your new product out of your bag while you are amongst friends? They all want to know what it is that you are coveting in there. Which brings us to the age old question "How many products does one person actually need?" MY answer is that products make us feel better, look better, smell better. When it comes to finding the right products there is a whole lot of trial and error and perhaps the grueling chore of "process of elimination" (being sentimental about products is a sickness...throw them away!) Out with the old, and in with the new.
The beauty industry rakes in billions of dollars every year and is exponentially growing. If you are a self proclaimed junkie (or branded this type by a family member, friend, or significant other) you are not alone. I'm going to ask everyone to post pictures of your cosmetic drawers of abyss so that we can unify and share the same sentiments. PJA-Product Junkies Anonymous...well, maybe not so anonymous. We heart retail therapy!
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